I was drawn to this liner because it promised to rival UD's 24/7 eyeliners, which are fabulous (except the color selection is somewhat weak, in my opinion). They claim to be long wearing, waterproof, creamy, and pigmented.
The color I ended up with is called 10 PM. It's a sparkly dark brown, and looks beautiful when swatched. The pencil barrel is black, with the product information printed in a soft silver tone. The end of the pencil is color coded for the eyeliner's color, much like MAC's Powerpoint pencils. The barrel is made of the same soft-ish plastic as Powerpoints and the 24/7 liners.
I wanted to like this liner, because it's so pretty, but if it can't last all day like other brands (Maybelline, MAC, UD, etc), then what's the point? I can't recommend this liner at all, based on my experience.