From the Maybelline website:
The brush, like many brushes, seems massive, and has those rubbery bristles which I tend to dislike. I've been using this mascara for 3 weeks now, and have finally figured out how to best apply this to get the application down in a way to make the formula do what I like. I don't follow the well-meaning "For Best Results" information above, rather, I have found if I "roll" the mascara on to my lashes, I get great results. I prefer volumizing mascaras, that offer a little boost to definition and length. I recall liking MAC Plushlash and Dazzlelash (but, it's been almost 2 years since I last used either of these mascaras), as a reference point. If I don't roll the mascara wand, this mascara looks and acts like any other "regular" mascara, ie, "my lashes but black." This sort of defeats the purpose of a volumizing mascara, no?
I liked that the bristles at the tip of the wand taper, so I don't end up with mascara in the inner corner of my eye after getting those lashes. In all honesty, I found this mascara pretty easy to apply cleanly, meaning, I didn't have to clean up after applying it.
I don't curl my lashes, and I can't speak to how well this mascara holds a curl. I can say it doesn't melt or flake off my lashes, and it coats very well. It also removes very easily with a makeup remover, like Lancome's Bifacil or Clinique's Take off the Day, which I greatly appreciate.
Overall, I've been very pleased with this purchase. Drugstore mascaras have really stepped up their game over the last several years. I always had a bad taste in my mouth regarding Maybelline's mascaras since using Great Lash in high school, but this formula is pretty good, provided I apply it using my rolling method.