I was drawn to this liner because it promised to rival UD's 24/7 eyeliners, which are fabulous (except the color selection is somewhat weak, in my opinion). They claim to be long wearing, waterproof, creamy, and pigmented.
The color I ended up with is called 10 PM. It's a sparkly dark brown, and looks beautiful when swatched. The pencil barrel is black, with the product information printed in a soft silver tone. The end of the pencil is color coded for the eyeliner's color, much like MAC's Powerpoint pencils. The barrel is made of the same soft-ish plastic as Powerpoints and the 24/7 liners.
The color and formula of this liner is great, sort of. When first applied, it's beautiful - a deep, rich brown with shimmer. After a regular day of wear, though, the color morphed. Badly. It became a weird, antique green on my lids. This can mean one of two things: either the liner faded, or reacted with the oil on my lids or my eyeshadow/eyeshadow base. Either way, it doesn't bode well for a long wearing liner that is supposed to last "round the clock."
I wanted to like this liner, because it's so pretty, but if it can't last all day like other brands (Maybelline, MAC, UD, etc), then what's the point? I can't recommend this liner at all, based on my experience.
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